Children are among the most vulnerable users of AI-driven social media — yet we know little about the conditions, pathways and processes that shape their vulnerability online.
I am a doctoral researcher at Hanken School of Economics exploring how algorithmic systems influence preteen children as vulnerable consumers. My work sits at the intersection of marketing ethics, behavioral science, and technology policy.
Alongside my research, I have built professional experience across financial markets, consulting, and communications. That breadth is what allows me to translate complex academic findings into insights that resonate in boardrooms as much as lecture halls.
My work sits at the intersection of behavioral science, marketing ethics, and emerging technology. I study how algorithmic systems influence preteen children as vulnerable consumers — and why that matters both on an individual and societal level.
How recommendation algorithms, data extraction, and persuasive design shape behavior in children who lack the cognitive defenses of adult users.
Applying insights from consumer psychology and decision science to understand how platform design shapes vulnerability in young audiences.
Investigating corporate responsibility, regulatory readiness, and the ethical frameworks missing from today's roadmaps.
Translating qualitative and quantitative research into actionable insights and frameworks.
A selection of forums, panels, and podcasts where I have shared insights on AI ethics, vulnerable consumers, and the societal stakes of algorithmic design.
Among other panels, workshops, and corporate briefings — all centered on building more ethical technology futures.
I translate complex research into conversations that encourage engagement — drawing on financial, ethical, medical, educational and social perspectives to show the full picture of how AI-driven social media shape preteen vulnerability, and what that means for all of us.
My talks are about understanding a broad, societal issue, and thinking together about how we — as companies, institutions, educators, and individuals — can help protect preteens online.
My research touches anyone navigating the intersection of AI, ethics, and the people it affects most. Whether you are a company, an organisation, a school, or simply curious — I am happy to talk more.